Spotify has begun rolling out its new AI-powered music assistant, allowing users to discover songs, create personalized playlists, and control playback using natural language conversations. Instead of relying on traditional search, users can simply describe a mood, activity, genre, or artist, and the assistant will generate tailored recommendations instantly. Spotify says the feature is part of its long-term AI strategy aimed at making music discovery more intuitive and personalized. The rollout is expanding gradually to users worldwide and has become one of today's notable technology announcements.